The end.

Dear all,

I can't believe that the semster is over. Everything passed so fast... ESP classes are over too and I am sad about this. I have never thought that it would be this fun! It was nothing like ordinary, routine and boring classes. Each day there was interesting to be told by our professor Luiza. Thanks are not enough for her.

I wish you all the best wishes. May you have great summer holiday. Enjoy a lot :))

R.

Interviews

Dear all,


As you know, since the begining of the semester we have learnt about CV, cover letter and mostly about interviews. I have to admit that every lecturing from our professor Luiza has been told and clarified well. 
During very large part of our classes we have learnt about interviews. We learnt what is an interview, it's elements, stages, verbal and nonverbal communication in the interview process, types of interview questions, methods of asking interview questions, creating our look for the interview and so on.
All this topics were so helpful for our final part when we did an interview in pairs. We saw different type of questions and behaviors during interviews and learnt from them a lot.
I hope that we can be succesful during our interviews for a job when we will have them in the future.


Best wishes,
Rabije

The second "first step"

Hello to all,


It's been so long since I've not written here. Everytime I open my blog to wirite, seems like words are out of my mind and I can't write anything. Anyway, glad for my self that I broke the ice tonight and I promise that I will write here continually!


Best wishes, 
Rabije

Advert of the "Bank from A to Z"

This is the latest and most interesting advertising I've ever seen. It is an advert of the "Bank from A to Z".

I have no doubt that girls will like it a lot :) Enjoy it!

5 Big, Creative and Convincing adverts

                 Advert for Vegetarian Restaurant

Mc'Donalds

Rejoice - Shampoo for hair

Pantene

Dumocalcin - Tablets for bones

Student project

The idea and the video are realized as a student project of Max Arlestig and Maximilian Gebard, studying at the Academy of Marketing in Hamburg, Germany. They demonstrated the concept of "social" opener of beer which connects to Facebook profile through Bluetooth and it creates an event. Facebook users decide whether they will attend the event or not. The user who will have more attenders at the event, he/she will get cater of Heineken in weekend.

Nice idea, cool advert for both Heineken and Facebook.

Some definitions about ADVERTISING

1. The non-personal communication of information usually paid for & usually persuasive in nature, about products (goods & services) or ideas by identified sponsor through various media. (Arens, Weigold, Arens 2010)
2. Any paid form of non-personal communication about an organization, product,service, or idea from an identified sponsor. (Blech & Blech 1998)
3. Paid non-personal communication from an identified sponsor using mass media to persuade or influence an audience. (Wells, Burnett, & Moriaty 1998)
4. The element of the marketing communication mix that is non personal paid for an identified sponsor, & disseminated through channels of mass communication to promote the adoption of goods, services, person or ideas. (Bearden, Ingram, & Laforge 1998)
5. An informative or persuasive message carried by a non personal medium & paid for by an identified sponsor whose organization or product is identified in some way. (Zikmund & D'amico 1999)
6. Impersonal; one way communication about a product or organization that is paid by a marketer. (Lamb, Hair & Mc.Daniel 2000)
7. Any paid form of non-personal presentation and promotion of ideas,goods or services by an identified sponsor. (Kotler et al., 2006)

http://en.wikipedia.org/wiki/Advertising