Student project

The idea and the video are realized as a student project of Max Arlestig and Maximilian Gebard, studying at the Academy of Marketing in Hamburg, Germany. They demonstrated the concept of "social" opener of beer which connects to Facebook profile through Bluetooth and it creates an event. Facebook users decide whether they will attend the event or not. The user who will have more attenders at the event, he/she will get cater of Heineken in weekend.

Nice idea, cool advert for both Heineken and Facebook.