Thursday, December 8, 2011

Advert of the "Bank from A to Z"

This is the latest and most interesting advertising I've ever seen. It is an advert of the "Bank from A to Z".
I have no doubt that girls will like it a lot :) Enjoy it!


5 Big, Creative and Convincing adverts

                 Advert for Vegetarian Restaurant

Mc'Donalds


Rejoice - Shampoo for hair


Pantene


Dumocalcin - Tablets for bones





Student project

The idea and the video are realized as a student project of Max Arlestig and Maximilian Gebard, studying at the Academy of Marketing in Hamburg, Germany. They demonstrated the concept of "social" opener of beer which connects to Facebook profile through Bluetooth and it creates an event. Facebook users decide whether they will attend the event or not. The user who will have more attenders at the event, he/she will get cater of Heineken in weekend.

Nice idea, cool advert for both Heineken and Facebook.


Some definitions about ADVERTISING


  1. The non-personal communication of information usually paid for & usually persuasive in nature, about products (goods & services) or ideas by identified sponsor through various media. (Arens, Weigold, Arens 2010)
  2. Any paid form of non-personal communication about an organization, product,service, or idea from an identified sponsor. (Blech & Blech 1998)
  3. Paid non-personal communication from an identified sponsor using mass media to persuade or influence an audience. (Wells, Burnett, & Moriaty 1998)
  4. The element of the marketing communication mix that is non personal paid for an identified sponsor, & disseminated through channels of mass communication to promote the adoption of goods, services, person or ideas. (Bearden, Ingram, & Laforge 1998)
  5. An informative or persuasive message carried by a non personal medium & paid for by an identified sponsor whose organization or product is identified in some way. (Zikmund & D'amico 1999)
  6. Impersonal; one way communication about a product or organization that is paid by a marketer. (Lamb, Hair & Mc.Daniel 2000)
  7. Any paid form of non-personal presentation and promotion of ideas,goods or services by an identified sponsor. (Kotler et al., 2006)


Information Speech

   BREEDS OF DOGS: Samoyed
Samoyed is the sweetest dog in the whole world. I am not the only one to say this. Many people fall after them at first sight because of their look.
Samoyed dog takes its name from the Samoyedic people. Their origin of country is Northwest Russia and Western Siberia.

As it comes to the dog’s face and body, I am going to describe some of their characteristics.
SIZE: Males typically weight between 23-30 kg, while female typically weight 17-25 kg.
EYES: Samoyed’s eyes are usually black or brown and almond in shape.
EARS: Samoyed’s ears are thick and covered with fur, triangular in shape and erect.
COAT: Samoyed’s have a dense, double layer coat. Topcoat contains long and straight guard hair, which appears white but has a hint of silver coloring. This top layer keeps the undercoat relatively clean. The under layer or undercoat, consists of a dense soft and short fur that keeps the dog warm.

As it comes to temperament, Samoyeds are very friendly and because of this, they are not preferred to be kept as guard dogs. They are also loyal, gentle, intelegent and considered as family dog. They are also excellent companions, especially for small children, other dogs and they remain playful into old age.
  
I also have a video to convince you that samoyed dogs are indeed friendly with children.
http://www.youtube.com/watch?v=Mu6PFTvY8GU&feature=related